Decision Intelligence · Aviation Operations
SHEPHERD
See the outcome. Make the right call.
The decision intelligence platform for aviation operations — combining disruption simulation, scored war gaming, and live network analysis so airlines and airports always know the cost of every option before they commit.
The Problem
Four gaps.
One platform closes them all.
Gap 01
Every wrong decision is a direct commercial event.
A misjudged cancellation doesn't just cost the recovery — it destroys the revenue the seat was carrying, triggers EU261 compensation exposure, and forces rebooking leakage onto competitor metal. A missed crew positioning window costs the next four rotations. These are not operational inconveniences. They are P&L line items that land immediately, compound quickly, and are rarely attributed correctly to the decision that caused them.
Gap 02
Data is not the same as foresight.
Airlines are not short of information. Dashboards are live. Alerts are firing. But no existing system simulates the downstream consequence of each option — delay vs. cancel, hold vs. swap, protect connections vs. preserve hub bank. The signal exists. The translation into ranked, actionable decisions does not. Controllers are forced to act on instinct, under time pressure, with no view of what happens next.
Gap 03
Every stakeholder optimises locally. The system fails globally.
Airports are not one operation — they are ten simultaneous operations sharing the same infrastructure. When disruption hits, the airline protects its hub bank, the ground handler protects its SLA, ATC protects slot compliance, and security protects throughput. Nobody is optimising the whole. The result is a system that doesn't fail at one point — it unravels across all of them at once, with each actor certain they made the right local call.
Gap 04
Everyone else rehearses. Airports never have.
ATC candidates complete mandatory simulation before touching live traffic. Pilots train on type before their first line flight. Signallers rehearse on simulators before managing live rail movements. Airport operations controllers — managing the most complex multi-stakeholder decision environment in commercial aviation — have never had an equivalent. The gap isn't a training gap. It's the complete absence of a rehearsal discipline, and every disruption season proves the cost of that.
Shepherd closes all four in a single platform — converting disruption signals into ranked decisions, and building the trained instinct to act on them correctly.
The Solution
We simulate every disruption.
You see the outcome before you decide.
We simulate every disruption, model every option, and show you the downstream consequence before you decide — so every call your team makes is grounded in evidence, not instinct alone.
01
War Games Engine
Scored disruption simulation with live decision injection — so teams see the downstream consequence of every choice before it counts.
02
Decision Intelligence
Live network analysis that surfaces every option — with its cost, cascade consequence, and passenger impact — before your controller commits.
03
After Every Event
Every live disruption event automatically seeds the scenario library. The Post-Disruption Review module replays what happened against the optimal path — converting institutional knowledge into structured, scored training.
Regulatory Evidence
Compliance audit evidence.
Automatic.
Our platform brings safety compliance into live operations — enabling real-time, scenario-based risk assessment that aligns frontline decisions with International Air Transport Association IOSA DSP evidence requirements and International Civil Aviation Organization Safety Management System (SMS) reporting standards.
Credentials
Not an academic product.
Built from inside the problem.
Operational Origin
Founded by a former BA Disruptions Product Owner

Owned the Heathrow passenger disruption management product at British Airways. Responsible for the tools, processes and decisions that governed how thousands of disrupted passengers were managed every day.

Led response during a major global IT outage affecting BA operations worldwide. Shepherd was conceived inside the disruption events it is designed to prevent.

Who Uses Shepherd
Built for airlines.
And airports.
The decision gap exists across every team that interfaces with disruption — in the OCC, in the AOCC, on the ramp, and in the terminal.
Airlines
Decision-makers
Operations Core
The teams who make live disruption decisions under pressure
Operations Control Centre controllers
Network operations managers
Crew control & scheduling leads
Ground operations duty managers
Leadership
Operations Management
Leaders who set strategy, approve decisions and own recovery performance
Head of Operations Control
VP / Director of Operations
Disruption & recovery programme leads
Training and competency managers
Frontline
Customer-Facing Teams
Staff who carry out recovery actions and interface directly with disrupted passengers
Gate and check-in agents
Passenger service supervisors
Customer experience leads
Contact centre disruption teams
Airports
AOCC & Operations
Airport Operations
The teams who coordinate every aircraft, vehicle and stakeholder on the airfield
Airport Operations Directors
AOCC controllers and supervisors
Terminal operations managers
Airside duty managers
Safety & Compliance
Emergency Planning
The function responsible for AEP currency, regulatory compliance and safety oversight
Head of Safety & Emergency Planning
Airside safety managers
Quality & compliance leads
CAA regulatory liaison
Executive
Senior Leadership
Board and C-suite teams who need to rehearse crisis response at institutional level
CEO / COO
VP Airport Operations
Board-level crisis simulation
Executive war games programme
See the outcome.
Make the right call.
Airlines and airports that know the cost of every option before they commit don't just recover faster — they protect their network, their passengers, and their margin. That's what Shepherd is built for.
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Shepherd · Decision Intelligence · shephr.io · Confidential